AMAALA – Desert Camp

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AMAALA – Desert Camp

Hard & Soft Scape

AMAALA – Desert Camp

AMAALA is an exceptional luxury destination situated on the northwestern coast of Saudi Arabia—within the Prince Mohammed bin Salman Royal Reserve—and is globally recognized as an icon of wellness, rejuvenation, and sophisticated living (often described as the "Riviera of the Middle East"). While the project focuses primarily on world-class luxury resorts, advanced wellness and medical facilities, and arts and environmental initiatives, it is far from a traditional desert camp; instead, it seamlessly blends the breathtaking allure of the coastal desert landscape with the pinnacle of luxury.

Absolute Environmental Sustainability:

100% renewable energy: The destination relies entirely on clean, renewable energy sources for its operations. Environmental conservation: Development and construction are limited to less than 5% of the total area to preserve natural biodiversity, aiming to achieve a 30% net environmental benefit by 2040.

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Far from a traditional desert camp, it blends the enchanting beauty of the coastal desert landscape with absolute luxury.

Project details

ClientRed Sea Global (AMAALA)
Project typeHard & Soft Scape
DateNot specified
LocationAMAALA – Desert Camp

Services and Features

World-class wellness centers: The destination features premier global brands specializing in health, therapy, and wellness (such as Clinique La Prairie, Jayasom, Six Senses, and Equinox). Tailored programs: Programs designed to revitalize the body, clear the mind, and enhance overall well-being, all inspired by the surrounding natural environment. Enchanting landscapes: Situated on the Red Sea coast, the destination boasts a unique topography that blends golden desert sands, towering mountains, and the pristine turquoise waters of a coral-rich bay. Nature-inspired design: Resorts and residential units feature architectural designs that harmonize with the surrounding landscape, fostering a sense of serenity and privacy. 100% Renewable Energy: The destination relies entirely on clean, renewable energy sources for its operations. Environmental Conservation: Development and construction are limited to less than 5% of the total land area to preserve natural biodiversity, aiming to achieve a 30% net environmental benefit by 2040. Cultural and Artistic Activities: Dedicated platforms for showcasing art, hosting cultural events, and offering guests inspiring experiences. Amaala Yacht Club: A sophisticated, vibrant marina that attracts luxury yachts and offers world-class hospitality and shopping experiences. Luxury Hotels and Residences: A collection of renowned international hotels (such as Rosewood, Four Seasons, and Nammos), alongside "Amaala Residences" for those seeking long-term stays within a natural wellness-focused environment.

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